Sage Middle East appoints new Regional Director

Sage Middle East, the provider of business management software, has announced that it has appointed Reggie Fernandes as the Regional Director for the Middle East. Reggie Fernandes joined Sage Middle East in March 2008 as Sales Manager for the Gulf Region bringing with him over 20 years of experience in the industry.

Sage-ReggieFernandes2He was then promoted to Director – Gulf Operations in 2010 and finally to Regional Director in March 2013 due to his ability to lead by example, expertise in corporate management and vast knowledge of business management software solutions.

“I am delighted to be given greater responsibility and new challenges,” said Mr. Reggie Fernandes, Regional Director, Sage Middle East. “My role will include driving operations across the Middle East as well as forging strategic partnerships to improve business in the region. Sage has all the right blend of products, resources, skill set and partners to become the undisputed leading provider of business management software in the region.”

Reggie Fernandes added, “My enriched experience of over 20 years with ERP and CRM has given me an in-depth understanding of the industry and provides a perfect synergy between my expertise as a SME specialist and the products’ portfolio by Sage specialized for SME’s. One of my key focus areas will be to strategically drive our flag ship product, the Sage ERP X3, in this region.”

In this new role, Reggie Fernandes’ core responsibilities will also include overall operations management while achieving significant growth in the business every year by expanding Sage products and services offerings across the GCC.