Belkin, creator of people-inspired consumer technology products, has announced a retail partnership with Axiom Telecom as a platform to broaden the reach of its smartphone and tablet accessories.
Belkin has a strong presence in the region through multiple distribution initiatives, and Axiom Telecom is a welcome addition to the company’s well-established channel programme.
The partnership means Belkin accessories will be available in Axiom Telecom stores throughout the UAE from today.
Belkin will also be available through Axiom Telecom’s independent retailer network channel, which includes both resellers and dealers.
“The sheer number of stores, their customer profile, the product mix and breadth of value-added services means that Axiom Telecom is a great fit with the Belkin portfolio,” said Andrew Pepperell, Belkin Sales Manager MEA.
“With regards to the overall distribution strategy for Belkin in the UAE, the company has looked to diversify its go-to-market strategy and develop relationships with partners whom we see as integral to future Belkin business within the region,” he added.
Belkin is currently working with Axiom Telecom to develop some joint initiatives to strengthen and further develop the partnership. Axiom Telecom is the leading multi-brand, multi-channel distributor and retailer of mobile telecommunications devices, accessories and telecom services in the Middle East.
“Belkin has significant ambitions across the Middle East, and Axiom Telecom is proud to play a part in their ongoing success,” said Faisal Al Bannai, CEO, Axiom Telecom. “By providing a world-class retail experience – from product demonstration and display to post-sales support – we are confident that Belkin will be able to connect with its largest audience yet in the UAE,” he added.
