Home Hardware Canon reboots IT channel strategy for Jordan
Canon reboots IT channel strategy for Jordan

Canon reboots IT channel strategy for Jordan


Canon Middle East awarded its top performing Jordan Channel partners in the ‘IT & Office’ and ‘Office Imaging Products’ (OIP) categories at the recently held Canon IT dealer seminar.

Top performing dealers honoured at the event include Alpha Computer, Computer Field, Computer Service Express, Cloud for Computer, Ink World, for their significant contributions towards Canon’s growth within these categories in Jordan.

canonpartnereventDesigned to drive growth and enhance product knowledge of Canon’s latest line up of products, the company also hosted an in-depth seminar on its latest range of products including Laser, Inkjet, LFP, Office and DIMS for its Channel partners based in Amman.

“Over the past few years and based on our direction of being ‘closer to customers’, Canon, in collaboration with our partner United Electronic Co., has been able to build solid relationships with our different Channel dealers providing leading and cutting-edge technology in the photographic and printing domains. And with the launch of this set of new products, we aim to fortify this relationship further in the future,” said Anoop Nair, Sales Manager, Canon Middle East.

“As part of our ongoing partner programme, Canon Middle East seeks to continuously recognise the contribution of key players and team members of the IT Dealer Channel who contribute to our success and it is promising to see excellent results achieved by the Channel,” added Nair.

In addition to awarding and showcasing the new product portfolio to the Channel community, Canon also shared its strategy for growth for its ‘Mid High Colour’ (MHC) range of printers which is poised for substantial growth in the Kingdom. The seminar also provided a great platform for Canon to brief Channel partners on its ‘Connectivity’ proposition and how the latest range of products deliver a holistic ‘input to output’ solution for customers.

“United Electronic Co. has been tremendously successful in recent years and has emerged as a leading distributor of IT products in Jordan. Without a doubt this success is due to both the quality of our partners as well as our motivated and professional sales team who are able to respond to the needs of customers and identify the most appropriate technology solutions for their requirements,” said Kamal Haddad, Sales Manager, United Electronics Co.

“With the latest range of products, Canon enables people to share content more quickly and easily with its new integrated Wi-Fi functionality and connectivity features. We strongly believe in Canon’s ‘Connectivity’ proposition which will enable us to further grow and yield stronger sales results this year,” added Haddad.

List of awardees at Canon’s Jordan IT Reseller Seminar:

  1. Computer Field – Best Laser MFP Business Development
  2. Computer Service Express – Best Inkjet MFP Business Development
  3. Ink World – Best Inkjet SFP & Consumable Business Development
  4. Cloud for Computer – Best Laser SFP Business Development
  5. Alpha Computer – Overall Canon Business Development.




howsick Chris N. Fernando is the Chief Editor of Channel Post Middle East and Africa. He is an experienced media professional with over two decades of journalistic experience. He is easily excited by the smallest of technologies around. He is an Android fanboy at heart, who also owns an iPhone, a Windows Phone, and a BlackBerry. Though he uses a MacBook Pro at work, he also uses a Windows PC, an Xbox One and an Xbox 360 for all his gaming requirements. True gadget lover at heart!
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