Jabra partners with Westcon to cover the MENA region

Steve Lockie, MD, Westcon Group with Hanny Hanna, Regional Manager, Jabra (L to R)

World’s leaders in innovative hands-free communications solutions provider Jabra appointed Westcon Middle East as its distributor to distribute the entire suite of Jabra UC-optimized headsets through its strong reseller base to address rising enterprise market demand for Unified Communications (UC) solutions that include voice communications and collaboration in the MENA region.

“This latest regional co-operation builds on the successful partnership between Jabra and Westcon Group worldwide over the past years. It’s a natural continuation to the very deep and fruitful co-operation between the two companies, and we look forward to scaling the relationship into Middle East, Pakistan and North Africa given WestconGroup’s demonstrably strong track record in the region,” said Hanny Hanna, Regional Manager Jabra Middle East, Africa and Turkey.

Jabra expects to leverage synergies with UC portfolio of WestconGroup which includes Avaya and Cisco. It also plans to work in close co-operation to strengthen its brand recognition through joint marketing activities.

“Jabra products are a natural extension to the group’s range of solutions and services for the high-growth markets of MENA region. In the increasingly fast-paced virtual world we operate in, there is no limit to the hosts of networks connecting us to our customers, partners, peers, colleagues etc. Jabra wireless headsets are the vital business tools that simplify connectivity and deliver productivity benefits to the end-users. From an organizational perspective, Jabra products ensure rapid return on the customers’ UC investment.” said Steve Lockie, Group Managing Director, Westcon Middle East Group.