Middle East regions’ leading IT distributor, Aptec, announced that its VAD business has seen a growth of 40% in 2011 over 2010. In past one year, Aptec added several new offerings that included enterprise solutions for SMBs from Microsoft, Dell, Cisco, NetApp, Oracle, SAP among others.
Aptec also signed agreements with Riverbed, Veeam, Virtual Sharp, Allied Telesis, NET, SAP Business Objects in the same year to address some of the emerging technology needs in the region.
Dr. Ali Baghdadi, CEO and President of Aptec Group, said, “As one of the largest distributors in the region, we have a commitment to our partners to stay relevant and ensure that they have access to products and solutions that match the needs of our partners’ customers. We have been slowly transitioning towards value added distribution (VAD) and have been streamlining our portfolio and partnerships to reflect this change.”
From a traditional distribution, Aptec has been making the transition to Value Added Distribution for some time now with the establishment of ATS, its professional services, and Advanced Logistics Services (ALS), addressing some of the needs of its vendor partners in 21 countries. Aptec now offers a multitude of solutions with components supplied by more than 30 of the world’s leading IT vendors. These include infrastructure solutions like security, data center, storage, virtualization, private and public clouds, networking, applications like database engines, data analytics, CRM, Smart dashboards and Unified Communications.
The key contributors to its growth were Datacenter Partner Alliance program brought together with Aptec’s vendor partners including Cisco, VMware, NetApp& APC. The Datacenter Partner Alliance program is a partner enablement and loyalty platform designed for enterprise channel partners to explore, experience and exploit key technologies and solutions related to contemporary datacentres. The solutions under this banner provide resellers with a greater choice for scale-up and scale-out server and storage consolidation and virtualization strategies to meet their customers’ Service Oriented Architecture (SOA) needs.
