Canon Middle East along with its partner in Qatar, Salam Studio and Stores launched their first Al Rowad Club, which was well attended by several IT resellers and system integrators. The club is specifically designed to support Qatar’s rapidly growing IT industry and provide essential customer feedback and market intelligence.
Mahboob Ali, Regional Manager of Salam Studio & Stores said, “The Al Rowad Club marks an innovative approach to Channel relations. Qatar boasts one of the strongest IT networks which is not only proactive and reliable, but which also continuously strives to attain excellence. Initiatives from vendors such as Canon’s Al Rowad Club which recognise the country’s top performing channel partners are key to fostering continued growth and delivering end users with superior product line up and experience.”
The formation of the club is aimed at further influencing and shaping Canon’s objectives for Qatar in terms of product line-up, pricing and communication in the market place. The Al Rowad Club forms the cornerstone of Canon Middle East’s Channel strategy in Qatar in terms of recognising and rewarding key partners.
“Canon Middle East understands what its partners want to achieve for their business: namely profitability, supplier support through training, marketing and service, as well as additional incentives such as promotions and demonstration unit support. The Al Rowad Club in Qatar aims to support channel partners achieve even more profitability by distinguishing them in the market place through product knowledge, customer insights and world class product line ups,” said Venkatasubramanian Hariharan, Sales Manager, Canon Middle East.
The Al Rowad Club is intended to be a core part of Canon’s business in Qatar and will evolve in line with market demands. Top performing Al Rowad Club partners will be recognized regularly through various motivational reward schemes.