ASBIS finds new Point of View in the region

Najib Nesrini, sales director, Point of View Middle East

Point of View, leading Dutch brand of tablets and graphics card appointed Asbis Middle East as its authorised distributor for the region to launch the wide range of 7″ to 10″ of tablets and graphic cards in the Middle East region.

According to Point of View, Asbis’ appointment is part of a plan to grow its presence in the Middle East market.

Najib Nesrini, sales director, Point of View Middle East, said “the company has decided to partner with Asbis because the two companies have got common ground in how to develop and grow business in the Middle East region. Nesrini said Asbis brings to the table the value-add that matches the profile of Point of View. Asbis’ business strategy in the Middle East appeals so much to our business orientation and this is evident and reflects the achievements they have attained here”.

Point of View believes that the new relationship with Asbis will open up new opportunities for both of them and it expects to grow the brand and its footprint in the region with several marketing activities.

Hesham Tantawi, vice president, Asbis Middle East, Turkey and Africa (META) region, said ‘the company is happy to have partnered with Point of View as this alliance opens up new business avenues for both companies and the channel. Point of View’s products not only complements the existing product portfolio that Asbis has but also strengthens the company’s offerings to the channel.”