Canon Middle East, announced that it is assuming responsibility over operations in East African markets as part of a strategy to enhance the delivery of support services to channel partners in the region.
To mark its new alliance with Canon partners from Ethiopia, Kenya, Tanzania, Uganda, Somalia, Eritrea, Rwanda and Burundi, a kick-off meeting was organised at The Palace hotel, Dubai where the company also discussed its strategy and highlighted the exciting opportunities in markets across East Africa.
Canon pointed out that the transfer of operations is greatly beneficial to East African customers as it establishes tighter trade links to the African market by capitalizing on the advantageous location of Dubai as a main gateway.
“The transfer of operations of the East African market is part of our continuing efforts to raise the level of support that strengthen our relations with partners. Moreover, it reaffirms Canon’s commitment to find new ways to deliver our quality products and services to consumers in line with our closer to customers strategy. The recent meeting with our channel partners also provided an excellent opportunity to discuss our exciting plans to harness the immense growth potential of the East African region and to likewise ensure a seamless transition,” said Anurag Agrawal, Managing Director, Canon Middle East.
Canon presented and discussed its strategies for the second half of 2011 during the meeting with the East African partners, underlining Canon’s goal of maintaining its leadership in all East African markets.