Seagate joins forces with Redington Gulf

Seagate Technology partnered with Redington Gulf to distribute its award-winning portfolio of retail products in the region. Redington Gulf will distribute Seagate’s GoFlex and Expansion ranges of external hard drives and the company’s BlackArmor network attached storage solutions for small and medium enterprises across the region

Sofocles Socratous, Sales Director for the Middle East, Seagate said, “Teaming up with a distributor as well-entrenched as Redington Gulf is a strategic move in this high growth market. Redington’s strong business relationships, its in-country infrastructure and its impressive network of offices and warehouses will help strengthen our reach within the Middle East. The continued growth in demand for digital storage by consumers and businesses, presents a significant window of opportunity for us. This partnership is a great fit given Redington’s experience of successfully working with global technology brands.”

Ashish Bharti, Senior Vice President (IT Volume ME Business), Redington Gulf, said, “Partnering with Seagate provides us with a great opportunity to reinforce our commitment to our customers by bringing them world-class storage products. Seagate has a strong local sales and marketing team on the ground in the Middle East, and we look forward to working with them. Seagate’s range of retail products covers the spectrum of users’ needs whether they are in the home, on the move or at work.”

The Middle East market for hard drives is estimated to be worth around $380m a year with retail products accounting for a quarter of total sales.