Lenovo to accelerate its growth

Lenovo to accelerate its growth in the region with the launch of its new brand campaign ‘For Those Who Do’. The new campaign comes as Lenovo expands its regional team in UAE and adds new points of presence with offices in Saudi Arabia and Egypt.

“The Middle East and Africa markets are strategic to Lenovo and we are committed to investing in building the very significant opportunities we believe exist in these markets. Lenovo is focused on growth, on investing for growth and helping our partners drive for growth.” said Jack Lee, Vice President and General Manager Middle East and Africa, Lenovo.

Lenovo has been the fastest-growing PC company in the world, outstripping the growth of the industry and the new campaign also aims to strengthen Lenovo’s brand perception as it expands beyond its PC leadership to roll out its range of tablets, smart phones, smart TV and digital home products.

The Middle East is already a fast-growing market for the company. Lenovo Middle East and Africa Headquarters are based in UAE, adding staff to manage an expanded regional portfolio. With new offices opening in the region and the recent appointment of global Vice President Jack Lee to head the region, who is based in Dubai Lenovo is set to build on a strong position in the regional enterprise space with a growing and award-winning range of vibrant, innovative consumer notebooks and devices aimed at ‘those who do’.