Qtel unveils new SME research at Enterprise Qatar

Qtel introduced breakthrough new research into the growth of Small and Medium Enterprise (SME) companies at the recent Enterprise Qatar meeting in Doha, as part of Qtel’s support for the thriving sector. 

With approximately 98 percent of companies in Qatar classified as SMEs, providing the correct environment for the growth of this segment is a key strategic priority, and Qtel is at the forefront of providing a range of dedicated connectivity, efficiency and security solutions.

As part of Qtel’s support for small businesses, the company commissioned a major study into Qatar’s commercial environment. Working with internationally-noted research company IDC, the research team conducted interviews with around 200 companies in the SOHO and SME sectors across Doha.

The research results indicate that optimism for the economic recovery is high among SOHO and SMEs. While concerns over the economic crisis hampered spending and expansion plans in the past year, the market is poised to pick up in 2011, and more than 60 percent of companies are looking to invest in services that support a high quality of customer service

In terms of the kind of communication services that customers are looking for, two of the key areas for growth in 2011 will be video (specifically video conferencing) and mobile data.

The research also underlined the status of Qtel as the preferred partner and provider of world-class solutions and services for small businesses in Qatar.

Executives from Qtel’s Business Solutions team were present at the Enterprise Qatar event to showcase live demonstrations of innovative solutions.

For customer acquisition and retention, Qtel Business Solutions is actively working with a number of hospitality and service companies in Qatar to provide wireless Internet hotspot access, which can help generate an increased spend of 50 percent per customer on average in restaurants and cafes where the Internet is available.

In addition to demonstrating the specific benefits of these dedicated solutions, Qtel also provided live demos of Office in a Box, the company’s premium bundle of technical services, and BillXpress, Qtel’s management solution that enables companies to handle communications costs online in real-time.

Enterprise Qatar (EQ) is a QR2bn initiative for small and medium enterprises (SMEs) which will work with other agencies to enhance public-private partnerships within the framework of the sustainable development strategy for Qatar.