Verizon has unveiled new “content-to-consumer” delivery capabilities to help entertainment and media companies satisfy and capitalise on consumers’ growing appetite for live and on-demand, personalised video content on their smartphones, tablets and other devices.
Verizon Digital Media Services (VDMS) solution will automate previously manual workflow processes associated with formatting, managing and delivering digital media to virtually any device or platform on a large scale. As a result, content owners and digital retailers will be able to more effectively produce, manage and distribute premium programming to consumers when, how and where they want to view it. VDMS will help content owners and digital media retailers tackle wide-scale content management and distribution challenges. It will also ultimately enable high-quality and reliable “unicast” – individualised video streams tailored to fit consumer preferences on virtually any viewing screen.
Greg Ireland, Consumer video industry analyst, IDC, said, “The incredible scale and comprehensive capabilities to be offered by Verizon Digital Media Services make it a groundbreaking new distribution platform for the digital media industry. This is a significant and much needed development in highly fragmented market.”
VDMS will proactively adapt to the rapid pace of technology and allow customers to focus on accelerating their business. It will offer a solution that will allow studios, networks and other content owners to capitalise on an integrated delivery platform, from intake to distribution outlet and allow real-time visibility and control throughout the digital media supply chain.