Packard Bell ropes International Computer Company in KSA

Packard Bell recently appointed International Computer Company Group (ICC) for the Saudi Arabia market. Packard Bell is significantly looking to increase its footprint in Saudi Arabia and the region, having rebranded in 2009. The IT vendor has taken positive steps towards its distinct value proposition. Consumers can look forward to stylish, trendy and easy-to-use Packard Bell products.

“ICC is proud to partner with Packard Bell, a global brand with stylish, trendy and state-of-the-art products, a perfect fit for the fashionable and tech-savvy consumers in the Kingdom, we have the resources, the retail presence, market experience and knowledge to make Packard Bell products widely available across Saudi Arabia. We are also in a position to provide excellent after sales service for all Packard Bell products,” said, Ashraf Shendy, International Computer Company

“In ICC we have found the right distributor to make our products widely available for the fashion savvy Saudi consumer,” commented Raed Shream, Country Sales Manager – Packard Bell.

“ICC is a well established group of companies with a vast network of retail stores, having a proven track record in IT distribution within Saudi Arabia, and we are confident that they are best positioned to help Packard Bell grow,” added Shream.

ICC is an ISO certified major IT distribution organisation in the Saudi marketplace. It also boasts a number of ICC retail showrooms across the country.