Blue Coat Systems, launched its new enhanced channel program Blue Coat Channel Advantage Program to increase channel partner effectiveness in selling Blue Coat WAN optimization solutions and deliver a higher return on the investments that its partners make.
“As the WAN optimization market demands more sophisticated solutions that can solve not just email and file performance issues but also accelerate Web content and cloud-based applications and optimize video, we want to empower our channel partners to successfully sell the full capabilities of Blue Coat WAN optimization solutions,” said Jim Harold, vice president of worldwide channel sales, Blue Coat Systems.
The new programs include a WAN Optimization Partner designation that enables certified partners to achieve higher margins; a Fast Start enablement program to quickly ramp up partners that sell Blue Coat WAN optimization solutions; a new Try-and-Buy program to simplify the evaluation process and reward partners that successfully convert evaluations into sales; and new training and education resources through the Blue Coat.