SanDisk appoints National Stores as its national distributor for UAE

Jawad Yousuf Khoory, MD, JK Sons with Tareq Husseini, SanDisk

SanDisk, announced a strategic partnership with National Store, the flagship company of JK Sons Group as its national distributor for the UAE and the recent tie-up comes in the wake of growth of the consumer electronics sector in the UAE.

As per research reports, the country’s consumer electronics market is expected to reach AED11.38 billion (US$3.1 billion) in 2010, and projected to grow to AED14.3 billion (US$3.9 billion) by 2014.

Commenting on the partnership, Jawad Yousuf Khoory, MD, JK & Sons said: “We have always taken care to develop custom built facilities that optimize work space, infrastructure and team spirit amongst employees. Consistent commitment to quality and innovation together has brought seven exclusive National Store showrooms and plans for 3 more in the immediate future.

This agreement between SanDisk and National Store consolidates both our core strengths and builds for a successful future.” With an extensive dealer network of over 150 major retail outlets across the UAE, an official distribution of Canon products and significant presence in the retail space, National Store will further strengthen SanDisk’s presence across the seven Emirates. “The UAE’s consumer electronics market is very buoyant and one of the largest in the Gulf, accounting for close to 40 percent of regional spending ,” said Tareq Husseini, SanDisk’s Middle East and Africa Sales Director.

SanDisk’s product portfolio includes flash memory cards for mobile phones, digital cam-eras and camcorders; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers.