In a bid to improve its partner engagement model, Redington Value, the value-added distribution of Redington Gulf, an IT distributor in the Middle East and Africa has launched “Partner Connect”, a dedicated online portal that has potential to be the biggest partner commitment programme for the channel in this region.
The portal has been designed as a platform for integrated vendor information such as promotions, trainings, resources and additional benefits to partners. In addition, the programme encompasses over 15 different vendors under one umbrella that span across technology domains such as networking, voice, servers, storage, software, security and infrastructure.
The distributor also says that the Partner Connect is open to all employees working within reseller organisations in the MENA region who previously transacted with Redington’s Value Division.
Ramkumar B, GM, Value Business at Redington Gulf, said the Partner Connect programme has been conceived out of the company’s goal to establish a close-knit ecosystem of partners and vendors across the Middle East and Africa region.
Ramkumar added that the programme has been designed to help partners and resellers across the region to connect with Redington Value and to provide them with a multitude of partner benefits, support and rewards.
He said this undertaking is part of our overall strategy to empower Redington Value’s channel partners to expand their business by providing them with vital market and consumer information and exciting rewards. “Our channel partners play a critical role in our success in the MEA region, and by instigating programmes that allow them to become leaders in their domains, we are also investing in the growth of the company,” he said.
He said by developing the programme, Redington Value is aiming to increase repeat business, drive effective communication through the channel and improve partner delivery capability and quality. “The initiative is also in line with our commitment towards developing the technical expertise as well as skills on selling new and existing products and solutions of our partners through online training, Webcasts and access to key reference documents related to available stock, while bringing them closer to us through a stable and secure online portal,” he said.
According to the company, by registering with the Partner Connect programme, regional partners can access relevant personalised information related to deals, offers, products, cross-selling and up-selling products, which can help them close more deals.
In addition, partner registered on the programme can also get an opportunity to contact experts in networking, voice, servers and storage, software, security and infrastructure.
Ramkumar pointed out that the programme will also serve as a medium by which registered partners can get more rewards by being the first to know about incentive promotions or by accumulating points every time they do an activity on the Partner Connect portal.
To qualify for the programme, an individual will have to register on www.redingtonvalue.com If the reseller company where the applicant belongs previously transacted with Redington Value, the company name will be pre-listed. However, in a case where the organisation is not on the list, the individual will have to submit a request for the company’s name to be included on the portal? Upon completion of the registration process, the new member will be directed to their own personalised page.
Designed to promote closer interaction with its partners, the programme is part of Redington’s aims to engage more closely with partners across the region to develop a long term relationship with channel sales executives.
