Pano Logic appoints Middle East distributor

Pano Logic, a provider of client desktop virtualisation, has signed a di distribution agreement with IIS, an IT distributor in the Middle East. In terms of the deal, IIS will be the sole distributor of Pano Logic technology to resellers in the Middle East and will provide sales and technical training to partners in the region.

Pano Logic solves major challenges inherent in the current PC-based, client-server computing model, while providing end users with the same, familiar PC-like Windows experience. Its technology radically reduces computing total cost of ownership by as much as 80% by eliminating endpoint device management, support and obsolescence. Instead, end users connect to their virtual machine with a zero client that contains no processor, no operating system, no memory, no drivers, no software and no moving parts.

“End-user organisations in the Middle East have typically been very early adopters of technologies, and already our partners are seeing interest in desktop virtualisation,” said Sherif Azzat, CEO of IIS. “The size of the opportunity for resellers is significant which makes Pano Logic a strategically important addition to our technology portfolio. As sole distributors of the Pano System in the Middle East we can offer a unique proposition based around the only true-zero client on the market and a radically centralised architecture.”

Pano Logic recently expanded its EMEA channel programme in order to drive an aggressive partner recruitment campaign in the region. The new and improved programme rewards existing and new resellers of the Pano System with generous margin incentives while supporting their continued commitment through comprehensive training, support, sales and marketing tools, and access to marketing funds.

“IIS has a deservedly outstanding reputation amongst resellers in the Middle East for offering a broad portfolio of technologies and services,” said Chris Hammans, VP EMEA of Pano Logic. “Its experience in helping resellers deliver virtualisation solutions makes IIS an ideal distribution partner for Pano Logic as we look to drive adoption of our zero-client technology in the region.”