Brother Gulf appoints Smart Tech as Egypt distributor

Brother Gulf, the Middle East subsidiary of Brother Japan, a manufacturer of printing, communication and digital imaging products, has named Smart Technology (SMARTEC) as its latest distributor to carry its entire range of printing range in Egypt.

As part of its expansion initiative in the country, the manufacturer has identified SMARTEC’s strong sales team, which covers the government, banking, oil and gas, telecom and corporate accounts sectors, to boost its presence within these verticals, which Brother is setting its sights on this year.

The distributor has also proven its capacity in delivering printing solutions that satisfy client requirements through its team of pre-sales consultants who specialise in providing clients with competitive technical analysis and service trainings. In addition, Brother has recognised SMARTEC’s strong active reseller channels, which can open up excellent opportunities to reach to all remote clients and have more coverage in the Egyptian market.

“We believe Egypt is a key market that provides good investment prospects for international companies that are looking to expend their operations,” said Shinji Tada, MD, Brother Gulf. “Appointing SMARTEC as our distributor in this ever-growing and highly dynamic market is in line with strategy to reinforce our strong commitment towards Egypt, and we intend to leverage their outstanding domestic presence and proven expertise in delivering efficient and cost-effective printing solutions to make our products even more accessible to the growing local customer base.”

With experience in the printing field spanning over 10 years now, SMARTEC has managed to become a leading expert in providing customers with specialised printing solutions and managing document workflow through cost effective equipment. Founded in 2000, the company’s area of expertise expands to software solutions, computer and computer support systems and data communications (LAN and WAN). After more than 10 years of continuous and steady growth, it has established itself as a highly professional and reputable provider of turnkey IT solutions for various market sectors, with a total staff of 35 employees. 

“We are proud to be appointed as the newest Brother distributor in Egypt, as their products will help us bolster the strength of our portfolio, in our mission to create a long-term, sustainable value for our customers. As an initial offshoot of this partnership, we are preparing to undertake intensive training among our staff for them to be acclimatized with Brother’s pioneering products and be able to provide outstanding pre-sales services to customers,” said Ihab Anis, Technical Director, SMARTEC.

“We are confident that we will achieve the goal we have set for Brother’s share in the Egyptian market by underlining to the customers its benefits in terms of lower costs and operational efficiency. This partnership marks a significant milestone in our operations, as Brother products fall perfectly in line with our commitment to enable our customers benefit from reliable and efficient printing equipment. We are outlining various plans to maximise the sales activity for Brother, and we will be unveiling the first phase of this extensive marketing initiative soon,” concluded Amir Anis, sales and marketing director at SMARTEC.