Optimus moves to new HQ

Meera Kaul Sawhney, MD, Optimus Technology & Telecommunications

Optimus Technology and Telecommunications, a regional value added distributor (VAD) of IT and telecommunications products, recently relocated its regional headquarters from Jebel Ali Free Zone to its new offices in Hawai Towers on Sheikh Zayed Road in Dubai.

The move to the new location, according to the VAD, will help the company expand and streamline its regional operations and consolidate its fast growing business. The existing JAFZA office will act as Optimus’ regional support and service centre for it channel partners.

“Optimus has seen tremendous growth in the last year, which led us to expanding our operations and opening new offices regionally. We wanted to move our regional headquarters to a central location, which would not only be more accessible to our partners and ensure faster business decisions but would also help us consolidate our business and streamline our operations. Our new office at Hawai Towers on the central artery of Dubai will help us centralise our operations, scale up our business and strengthen our position across the region,” says Meera Kaul Sawhney, MD at Optimus Technology and Telecommunications.

“We are dedicated to providing solid local support to our partners. Our old headquarters in JAFZA will act as our local sales and service centre, where we can also provide our channel partners support and training programmes. This is just the beginning of our expansion activities. We look forward to opening new offices in other countries in the next few months,” Sawhney adds.

Optimus is a multinational distributor and value added services provider of technology and telecom products with a solid network of value-added resellers, system integrators and solution providers across the Middle East and Asia. The company offers its channel partners across the Middle East, North Africa and Pakistan a single window solution for a wide spectrum of products catering to their entire technology and telecom needs.

Optimus provides products and services across different solution parameters to enable and enhance its partners’ revenues. The company launched its hosting applications offering and strengthened its support services to its partners through Optimus 360°, which is suite of services across sales, marketing, pre and post sales support.