SAP SE announced that the SAP Emarsys solution has been renamed to SAP Engagement Cloud, reflecting SAP’s strategy to make engagement a core enterprise capability across the SAP portfolio.Read More…
SAP Emarsys has announced its AI Product Finder, a new tool that revolutionizes how brands recommend products and personalize their customer experiences. The new Product Finder was previewed last week at the SAP Emarsys Power to the Marketer event at Josette, and comes as a response to a significant rise inRead More…
SAP Emarsys has announced a new channel, Mobile Wallet, to expand its suite of omnichannel capabilities that empower brands to engage with customers anywhere. The new channel offering lets marketers harness Google and Apple Wallets already in use by tens of millions of people worldwide, to deliver personalised vouchers, coupons, andRead More…
