Narayanan Venkataraman, Head of Channel for the Middle East, Saudi Arabia and Africa at HP, shared insights on how HP’s channel ecosystem continues to evolve in a rapidly changing technology landscape. With over two decades in the region,Read More…
Suchit Kumar, CEO of TEXUB, highlights that over the past three years, the platform has redefined global B2B tech trade by building trust through digital innovation, strategic market expansion, and scalable, inventory-free solutions.Read More…
Faraz Ali Khan, Marketing Manager at ASBIS Middle East, leads a customer-focused, multi-channel marketing strategy that seamlessly balances product promotion with brand equity. His agile approach, digital engagement, and strong partnerships drive sustained growthRead More…
Prakash Krishnamurthy, Founder & CEO of Impetus Consultancy and Advisory, highlights the revenue imbalance niche cybersecurity vendors face in the Middle East due to distributor prioritization. Impetus bridges this gapRead More…
As the Information Technology (IT) landscape in the Middle East continues to evolve, the role of IT distributors is becoming increasingly critical in facilitating the adoption of emerging technologies. With the proliferation of artificial intelligence (AI), Internet of Things (IoT), and edge computing,Read More…
KS Parag, Managing Director of FVC, emphasizes that the company’s market strategy, focused on niche expertise and channel empowerment, is driving rapid growth. FVC is also leveraging training programs, sustainability efforts,Read More…
The IT channel in the Middle East is undergoing a profound transformation. The rapid adoption of digital technologies, the emergence of artificial intelligence (AI), cloud computing, and a heightened focus on cybersecurity have significantly reshaped the industry.Read More…
