Research commissioned by HP about the attitudes and behaviours associated with counterfeits. And, the results in KSA revealed that the majority of managers with purchasing responsibility for their offices have never bought counterfeit products. Majority of business owners surveyed in Saudi Arabia said that they wouldn’t purchase counterfeit goods. However, a small percentage stated that they had inadvertently purchased counterfeit products under the false impression they were genuine brand name original. Read More…

HP Saudi Arabia is hosting its biggest technology event in the Kingdom, “HP Instant On Conference” to address the growing IT needs of Saudi enterprises. The 2 days event will be held in Riyadh on 5 and 6 of March 2011 in association with Microsoft, SAP and Avaya among others. According to research conducted on behalf of HP Saudi Arabia, three quarters of business leaders say that their technology department is a fundamental enabler of their business’ success while 84% of business leaders say that innovation is critical to their business success in this new world.

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HP Saudi Arabia today unveiled various innovations across its print portfolio, including industry-first technologies that is expected to significantly improve how customers interact with their digital content. The new solutions are designed to help enable all customers – from consumers to small and mid-size businesses (SMBs) to enterprise organisations – to better manage and access digital content, convert information from paper to digital with one touch, and quickly unlock content repositories in the enterprise.Read More…