Acer Group appointed Giuseppe Mastandrea as the new Regional Director for Middle East, Turkey and Africa (META). Giuseppe would be responsibile for all the Acer brands: Acer, E-Machines, Gateway and Packard Bell. Giuseppe is a seasoned player for and has been associated with Acer since he joined in 1993 and served several countries in Europe in the past including Italy, France, Poland and Turkey. With the acquisition of Gateway and Packard Bell, Giuseppe lead the Global Marketing and Branding team to develop and handle the multi-brand strategy. He will lead the pack of acer in the whole region and will be responsible to further advance the market-share of Acer in this region. His in depth knowledge of Acer will provide a excellent platform to continue building a strong brand in the META Region.
Read More…