Oracle held "Oracle Day" in Amman, Jordan under the headline "More Expertise. More Innovation. More Insight", the Oracle Day event was a powerhouse combination of C-level, functional, and technology tracks, all dedicated to one goal: showing Oracle customers and prospects how the power of simplicity can change IT to a force that drives business innovation. Among the key unveilings of Oracle Open World which were highlighted during the event in Amman was Oracle Exalytics Business Intelligence Machine, the industry's first in-memory hardware and software system engineered to run analytics faster than ever, provide real-time speed-of-thought visual analysis, and enable new types of analytic applications.