Sixty-percent of marketing leaders believe collecting first-party customer data with an appropriate balance of customer value exchange and privacy will become more challenging in 2023, according to a survey by Gartner. A Gartner survey of nearly 400 marketing leaders conducted in November and December 2022 revealed that 85% of respondentsRead More…

Salesforce has announced that Genie Customer Data Cloud, the #1 CRM data cloud, is now powered by Tableau, helping businesses better understand and unlock customer data and deliver actionable insights in real time and at scale. Now, any company can analyze billions of data points stored and harmonized in GenieRead More…