ASUS today announced its latest lineup of AI-powered consumer devices at Computex 2026, introducing a comprehensive range of laptops, desktop PCs, all-in-one PCs, and ASUS AI experiences designed to empower professionals, students, and everyday users.Read More…
ASUS recently conducted an extreme-environment experiment by sending the new ExpertBook Ultra laptop to an altitude above Mount Everest to evaluate the reliability of the most advanced model in the ExpertBook series under real-world conditions. The device remained fully operational throughout ascent, descent, and landing.Read More…
ASUS today announced its participation at the first edition of GITEX Kenya, taking place in Nairobi from May 19-21, 2026. With its theme ‘In Search of Incredible,” ASUS will showcase its critically acclaimed portfolio of AI PCs designed to support the country’s national digital economy agenda.Read More…
ASUS today introduces the Zenbook A14 (UX3407) and Zenbook A16 (UX3607) to the UAE — a new generation of ultra-light Copilot+ PCs designed for those who expect more from their everyday devices. Blending refined design with next-generation AI performance, the Zenbook A seriesRead More…
ASUS has announced the all-new ASUS Chromebook CM32 Detachable, the perfect portable companion for study, work and play, with a versatile 2-in-1 design that allows it to transform seamlessly from a laptop to a tablet. It features a bright and vibrant touchscreen, an Arm-based processor,Read More…
ASUS hosted its Partner Excellence Night 2026 in Dubai to recognise its partners. The company also unveiled the ExpertBook Ultra, where attendees experienced the device’s innovative design and AI-powered features. The event also highlighted milestone achievements in the past year, and ASUS’s partners were honored for their contributions.Read More…
ASUS unveiled its next-generation ExpertBook Ultra, designed for modern hybrid work environments. The ExpertBook Ultra emphasises powerful performance, enterprise-grade security, and sustainable design.Read More…
ASUS recently hosted Expert Connect, an AI-driven workspace event that highlighted the company’s ExpertBook lineup. Select end-users from the healthcare, BFSI, education, and enterprise sectors attended the event, held at Topgolf Dubai.Read More…
ASUS, along with its partner, AlFalak Electronic Equipment and Supplies Co., hosted its ‘Powering the Future’ event on September 15th at the Narcissus Hotel in Riyadh. Bringing together end users from the government, education, health, and technology sectors, the event served as a platform to experience the company’s commercial portfolioRead More…
ASUS, alongside its partner, Suhail Bahwan Group, successfully hosted the ‘Innovating with the Future: Transforming Business with IT Solutions’ event in Oman. Over 100 delegates from the education, business and public sectors attended the event to gain insight into ASUS’s latest solutions. The event had an exceptional turnout and is aRead More…
ASUS today announced significant advancements and an expanded scope of its commitment to artificial intelligence at the Computex 2025. Building upon its “Ubiquitous AI. Incredible Possibilities” strategy, ASUS showcased a comprehensive ecosystem of AI solutionsRead More…
ASUS today announced the ASUS ExpertCenter P500 Mini Tower (P500MV), a high-performance desktop PC that’s designed to redefine value and performance for small businesses. With the new ASUS Tower Air Cooler thermal design and powered by the latest Intel Core i7 processor,Read More…
