Regional VAD, EMT Distribution joined hands with KSA-based IT distributor Sariya Company Ltd to push Altaro back up products including Hyper-V Backup, File Server Backup and Home PC Backup in Saudi Arabia.
Amjad Fathi Al-Omar, General Manager at SARIYA-IT, said, “As part of the overall strategy, our main focus initially would be to enhance the Altaro’s presence in the KSA channel market, SARIYA is in the process of appointing new reseller and channel partners in Dammam, Jeddah and Riyadh. The market for best of the breed backup solutions is gaining momentum in Saudi Arabia and we believe the timing for this unique tie-up will open new doors of opportunity.”
SARIYA It is the leading distributor in the kingdom of Saudi Arabia with a large reseller base across the country. The company boosts a portfolio of security products, that is has been providing to resellers for the several years.
Both, EMT and Altaro will work closely with SARIYA IT to develop and market the products in KSA. The partnership expects to increase the footprint of Altaro across the country and help support its partner base more effectively.
“SARIYA has a countrywide presence with three main offices in Dammam, Jeddah and Riyadh, which will allow us to offer better support to our channel partners that will help them to serve their customers more efficiently, as well as allow us to reach the remote corners of the kingdom,” said, Mohammad Mobasseri, the CEO at EMT Distribution.
