Sage Middle East, the leading provider of business management software to small and medium sized companies, recently held events for their prospective business software customers in Dubai and Abu Dhabi with a focus on ‘Disruptive Technology’. The events were a great success and served as a platform to showcase Enterprise Resource Planning (ERP) systems – Sage 300 ERP (formerly Sage ERP Accpac), Sage ERP X3 and Sage CRM.
‘Disruptive Technology’ is a term which refers to new technology that unexpectedly displaces an established technology. Companies are seeking to align their digital strategy in a world of multiple disruptive technologies that impact businesses at every level such as Cloud, Mobility, Social Analytics and eCommerce. Some of the benefits of utilizing these technologies is the mobility which they provide for sales or customer care, connected services delivering specific cloud based features and analytics driven enterprise wide collaboration, all of which require ERP Systems to be engineered to fit this new dynamic. Sage has brought together product design teams that drive this level of innovation to secure investment in technology and utilize mobile and cloud strategy.
Keith Fenner, Senior Vice President Sales – Sage ERP Africa and Head of Sage Middle East said, “Sage solutions can give your company the tools to use disruptive technology to gain a competitive edge while retaining a visual and intuitive interface to help navigate the various business processes with ease.”
ERP software helps businesses integrate internal and external management of information across an entire organization improving overall efficiency. ERP facilitates information flow between all business functions inside the organization and manages connections with external stakeholders.
“The IT services market in the Middle East has been showing signs of rapid growth over the last three years and Sage has been an instrumental part of it,” said Jeremy Waterman, M.D. – Sage ERP Africa and Middle East.
The IT services market in MENA which was valued at USD 3.6 billion in 2011 is estimated to reach USD 5.2 billion by 2015, growing at 9.6% annually over the five-year period, according to a recent Dubai Chamber of Commerce and Industry article.
“The events were a great success as we could showcase our revolutionary software to existing clients as well as prospective customers,” said Reggie Fernandes, Regional Director, Sage Middle East. “Several senior representatives from the Sage Group visited the events from around the world to give detailed presentations and explain the functionality and efficiency of using Sage products.”
The events showcasing the latest ERP software took place in Dubai and Abu Dhabi. Detailed presentations and a personalized approach led to a successful event with high levels of interaction and feedback from clients and prospective customers.
