Jacob Chacko, Regional Director – Middle East, Saudi & South Africa at Aruba, a Hewlett Packard Enterprise company, talks about the importance of GITEX and highlights various state-of-art network capabilities Aruba is set to showcase in the mega tech event.
How would you define your organisation and what prompted you to participate at this year’s GITEX?
Aruba is the industry leader in wired, wireless and security networking solutions for today’s experience edge.
GITEX, with its position as the Middle East’s largest tech exhibition and networking platform, is the perfect venue for us to showcase our technology in simple, yet innovative ways. Our solutions address the specific needs and imperatives of different industries and create value through transformed customer experiences and accelerated financial outcomes. We constantly strive to build loyalty among our customers as well as channel partners (including distributors), and events like GITEX go a long way in helping us do that.
What products or solutions will be the highlight for you this year at the show?
Aruba will be participating at GITEX Global 2022 for the 13th year. We will showcase our company’s cloud-native approach to helping customers meet their connectivity, security, and financial requirements across campus, branch, data center, and remote worker environments, covering all aspects of wired, wireless LAN, and wide area networking (WAN).
Trade visitors will learn about Aruba’s latest technologies addressing the digital transformation needs of regional enterprises including:
• Wi-Fi 6E and cloud-managed networking: Learn how to enable simplified connectivity at scale
• SD-WAN & SASE: See how to deliver best-in-class application performance and securely connect anyone and anything at edge locations
• Aruba User Experience Insight: Understand how to create more user-centric networks
• Network-as-a-Service (NaaS): Discover your options when it comes to NaaS and easing provisioning, operation, and technology migrations
An area of focus for the company at GITEX will be on showcasing the company’s Wi-Fi 6E solution capabilities. Aruba launched the industry’s first enterprise-grade Wi-Fi 6E solution last year. The technology allows enterprises to benefit from the allocation of unlicensed spectrum in the 6 GHz band and deliver much greater Wi-Fi capacity at greater speeds than ever before. Wi-Fi will have more than double the capacity to deliver greater performance, lower latency, and faster data rates in support of high-bandwidth applications and new use cases like high-definition video and augmented reality/virtual reality.
We are also keen to discuss the company’s comprehensive Network-as-a-Service (NaaS) capabilities to help enterprises manage and reduce long-term capital expenses and flex when business needs change. Through a cloud-like consumption model, NaaS from Aruba allows organizations to consume and optionally outsource the full lifecycle of their enterprise network deployment, with all hardware, software, licenses, and services delivered in a versatile consumption or subscription-based offering.
How important is channel for you and how do you enable channel partners to work with you?
Over 90% of our business flows through our channel partners, so we designed our partner ecosystem to achieve mutual benefit. The Partner Ready for Aruba program equips partners with the skills, tools, and support needed to expertly deliver solutions for the edge-to-cloud in an as-a-service model. We ensure they have the clearest path to growth.
What key message would you like to pass on to your existing/prospective partners attending GITEX?
Innovation is at the heart of our solutions and portfolio. We invite channel partners to use our industry-leading product and solutions to evolve their portfolio. Partners can explore our as-a-service offerings that drive efficiency, financial flexibility, and enable them to stay current with the latest network technologies
Where can we find you at GITEX? (booth no and hall no)
We invite visitors to our stand number H7-A1 at GITEX.
