Channel Post speaks with Vineeth Sebastian, Regionals Sales Director-MEA at AOC about the state of PC monitor market in Middle East and Sebastian explains the new trends and technologies that are shaping the regional market place.
What are the current trends in the Middle East PC monitor market and what is driving the demand?
We are witnessing a rapid change happening towards 4K and touch technology. Display sizes are getting bigger and more affordable. Being a display specialist we have been able to work with the changing landscape of technology and have come out with a wide range of display solutions suited for businesses, home or individuals. We have introduced several new technologies to enhance the experience for PC Gaming too.
We are in sync with regional market and that is helping us to grow, despite the tough conditions for display market. This has enabled us garner business the replacement market and also allowed us to bag several new projects from different industry verticals. On other hand, gaming is also gaining currency in the region and is pushing demand for our Gaming monitors.
Which verticals are contributing demand for PC displays?
Education is a key vertical we see lot of traction for new projects. In addition, Banking and Finance sector is one of the significant contributors and also we see other corporate sectors generating market demand as they migrate to higher size monitors.
Talking about Gaming, is Gaming a significant part of your display portfolio?
In comparison to some of the established markets, this region is still growing in gaming market. Last year we decided to consolidate gaming under AOC brand and we coined a brand new series of gaming monitor under AGON brand name. As of today, we have more than 6 models in our gaming portfolio ranging from flat to curved gaming monitors.
What are the key technology highlights that AOC has introduced in new product lines?
AOC recently developed AGON X-Series exclusively for the professional gamers. The series includes models enriched with FreeSync and Flicker-free Technology. It supports Adaptive-Sync technology to eliminate tearing, stuttering and input lag.
Apart from AGON X-Series, AOC also introduced a new innovation with its 27-inch sleek monitor (Model P2779VC) that provides wireless charging capability for your smartphone. The monitor also features wide-viewing angles with PLS panel and high-definition connections.
Why is it crucial that resellers work with the authorised distribution channels?
Just like in any segment, real advantage of channel and resellers is to work with authorised distributors in order to create a sustainable business model. Authorised distribution channel assures reseller get genuine products, price protection, dealer registration, availability of products, incentives, knowledge transfer, skill-sets, after sales support from vendors and distributors and last but not least, partners get other marketing support to grow the business strategically.
