Software AG appointed Ghassan Darri as its Alliance and Channel Director for the Middle East and Turkey region. The company expects this new move will further accelerate the adoption of its Digital Business Platform and bolster its growth initiatives in the region.
Software AG has witnessed a steady growth in past few year which has lead it to expand its reach in the region with offices in Dubai, Riyadh and Istanbul. Additionally, the company also have consolidated its partner network that has proved to be instrumental in expanding its customer base across the region.
Mike Saxton, Senior Vice President and General Manager, Software AG Middle East and Turkey, said: “We are delighted to welcome Ghassan to Software AG to lead our alliance and channel operations in the Middle East and Turkey. His extensive experience will be a great asset to our team and his customer centric mindset will be instrumental in accelerating the adoption of our game-changing Digital Business Platform. His skills in building and supporting world-class partner teams will be invaluable as we grow our market share in the Middle East and Turkey.