Sennheiser Middle East and Avientek took system integration partners on a two-day visit to Sennheiser’s headquarters in Wedemark, Germany, where they explored the company’s professional audio technologies and shared feedback directly with the teams developing them. The visit was the reward for Avientek’s ‘100 Rooms with Sennheiser’ programme, which recognised partners who specified Sennheiser solutions in 100 rooms with a place on the trip.
The visit gave integrators direct access to Sennheiser’s product specialists, enabling them to raise technical questions, explore applications and discuss customer requirements. It also allowed the company’s portfolio teams to hear first-hand from regional partners, putting its customer-first culture principle into practice.
Sennheiser CFO Jorgen Wengel welcomed the delegation before the first day’s programme focused on technical training. Sessions were led by Volker Schmitt, Senior Advisor – Technical Applications Engineer and Education at Sennheiser, supported by Gerard Spyra, Technical Applications Engineer, and John McGregor, Manager of Sennheiser Sound Academy. The sessions covered the company’s Corporate and Professional product portfolios, giving participants time to examine the technologies and discuss their applications.
On the second day, the group toured the factory and heritage facilities with Gritta Gramm, Curator of the Heritage Archives. A product management meet-and-greet followed, led by Solution Lead Maximilian Voigt and Product Managers Mercedes Friedrich and Michael Altemark. The discussions offered insight into the teams behind Sennheiser’s solutions and allowed partners to share regional perspectives.
Volker Schmitt, who oversaw the visit, said: “Guests left with new knowledge and fresh perspectives, ready to share what they had learned as Sennheiser ambassadors back home.”
Participant feedback highlighted the technical value of the programme and the welcome they received. One guest described it as “truly an excellent experience”, while another said: “I look forward to exploring more business opportunities with both teams, working together, and growing together.”
Arif PK, Regional Sales Manager at Sennheiser Middle East, said: “What made this visit particularly valuable was the opportunity to connect our customers and partners directly with the teams behind Sennheiser’s solutions. Seeing the innovation, quality processes, and expertise at Wedemark firsthand strengthens confidence in the products we bring to market. At the same time, it gave us a platform to share customer insights and regional requirements directly with the people shaping the future of our portfolio.”
The visit is expected to strengthen relationships between Sennheiser, Avientek and their system integration partners, while helping translate the knowledge and feedback exchanged in Wedemark into future projects across the Middle East.
