Westcon-Comstor today announced the launch of the Partner Growth Circle, a new initiative developed with Palo Alto Networks to accelerate growth for selected Westcon channel partners across Europe, the Middle East, and Africa (EMEA).
The Partner Growth Circle is designed to help participating partners build and scale their Palo Alto Networks business through structured business planning, enablement and growth support. Partners will work with Westcon-Comstor to develop joint Palo Alto Networks business plans aligned to priority solutions, target accounts and agreed pipeline objectives, supported by coordinated sales and technical engagement.
Partners that successfully execute against their plans will gain access to a package of exclusive Westcon-Comstor benefits, including tailored services workshops, certification support and demand-generation funding. They can also draw on Westcon-Comstor’s existing value-added capabilities, including its Tech Xpert community, 3DLab virtual demonstration environments, and sales and pre-sales enablement.
Westcon-Comstor will also deploy IntelligentDemand (iD), its analytics-led sales and marketing programme that uses predictive data analysis to help partners identify opportunities with a higher propensity to close.
Westcon-Comstor will review performance against each partner’s business plan and pipeline objectives quarterly, keeping the programme focused on execution and measurable growth.
The initiative builds on the long-standing collaboration between Westcon-Comstor andPalo Alto Networks. Their distribution relationship spans multiple EMEA markets and has produced joint initiatives, including SASEvolution, which combines Palo Alto Networks Prisma SASE with Westcon-managed services in ready-to-sell offerings for partners.
“We continue to see strong demand for Palo Alto Networks solutions across EMEA, as organisations adapt their cybersecurity posture to the opportunities and risks created by AI,” said Daniel Hurel, Senior Vice President, Westcon EMEA Go-To-Market at Westcon-Comstor. “The Partner Growth Circle is about helping partners translate that demand into scalable, repeatable business growth. By bringing together joint business planning, technical enablement, demand generation and our wider value-added capabilities, we can help partners build stronger pipelines, expand customer relationships and develop more repeatable sources of revenue. It is a focused approach built around shared commitments and measurable progress, and the next step in our collaboration with Palo Alto Networks.”
The Partner Growth Circle was introduced following the recent WestConnect event in Barcelona, which brought together partners from across EMEA with senior representatives from Westcon-Comstor and Palo Alto Networks.
WestConnect also recognised seven partners through a dedicated Palo Alto Networks-focused, EMEA-level regional awards programme celebrating growth, technical expertise, customer focus and commitment to developing their Palo Alto Networks business:
- EMEA Partner of the Year: Compugeddon CC, South Africa
- MEA Partner of the Year: Fireware LLC, UAE
- Northern Europe Partner of the Year: ncubed B.V., Netherlands
- Southern Europe Partner of the Year: Netica S.R.L., Italy
- DACH Partner of the Year: Blue Technologies Ltd & Co KG, Germany
- UK&I Partner of the Year: Boxxe Limited, UK
- Rising Star: Esferize, Spain
The awards were part of a wider WestConnect programme focused on helping partners better use Westcon-Comstor and Palo Alto Networks capabilities to strengthen their technical expertise, build pipeline, and scale their businesses.
“Partners are at the heart of our mission to secure the digital future, especially at a time when EMEA organisations are navigating the complexities and opportunities of AI-driven cybersecurity,” said Patricia Murphy, Vice President of EMEA Ecosystems at Palo Alto Networks. “The Partner Growth Circle represents a powerful evolution in our relationship with Westcon-Comstor, providing partners with the structure, enablement and resources needed to scale effectively. By aligning our products and services with Westcon-Comstor’s deep channel expertise, we are creating a clear path for our mutual partners to accelerate growth, expand their technical capabilities, and deliver exceptional value to our joint customers.”
