Shory has unveiled Shory AI, its new intelligent insurance agent that transforms how customers understand, compare, and buy car insurance through a natural, conversational experience.
The launch marks the next step in Shory’s application of AI across the insurance experience. While traditional chatbots largely answer questions, Shory AI takes a more active role, guiding customers as they evaluate options and make insurance decisions.
Built on Shory’s digital insurance infrastructure, the intelligent agent can compare available quotes, explain differences in coverage, benefits and exclusions, and answer policy-specific questions in English and Arabic. Once a customer selects a policy, ShoryAI can assist them in completing the car insurance purchase.
The new AI agent is designed to reduce the complexity of evaluating insurance products, where customers may need to review multiple policies, coverage terms, and pricing before deciding. Shory AI brings these steps together within one interaction, giving customers access to relevant information and assistance as they progress from consideration to purchase
Aoun Al Smadi, CEO of Shory UAE, said: “Insurance can be difficult to navigate, particularly when customers are comparing policies with different levels of coverage, benefits and exclusions. We see a real opportunity for AI to give people more clarity and confidence when making those decisions. Shory AI reflects where we believe the insurance experience is heading, with technology playing a more active role in helping customers understand their options and make informed choices.”
Shory is a First.tech company and part of Judan Financial Holding, IHC’s dedicated financial services platform.
