ASUS has announced its participation at AI Everything Abu Dhabi from 6–7 October 2026, at ADNEC Centre. Driven by the idea of “Ubiquitous AI. Incredible Possibilities,” ASUS will showcase a wide range of AI-powered business solutions that help organisations work smarter, more efficiently, and more securely.
“We are pleased to be back at AI Everything and to contribute to the conversation around how AI can deliver practical value for organisations. With businesses across the UAE exploring new ways to adopt AI, ASUS is focused on providing secure, intelligent computing solutions that can support practical use cases and help turn AI capabilities into meaningful business outcomes,” said Tolga Özdil, Regional Commercial Director, Middle East, Turkey and Africa (META) at ASUS. “AI is becoming a fundamental part of how organisations work across the UAE. Through our commercial portfolio, ASUS is helping organisations bring AI closer to users and turn its potential into everyday productivity and innovation.”
ASUS will bring together its latest products designed for different business needs and working environments. These include the ExpertBook series, lightweight, durable business computers with AI capabilities and long battery life. Also on display are the ExpertCentre desktops, reliable powerhouses built with quality components, sturdy construction, and strong security features. Lastly, the All-in-One (AiO) PCs combine simplicity and sophistication in a single device. All these products will highlight key capabilities across AI performance, productivity, security, manageability, and durability. Visitors at the booth can try the ExpertBook Ultra and experience its premium design, durable build quality, and AI productivity features.
ASUS is designing commercial devices to support how organisations work and operate today. As AI becomes an integral part of workflows, the company ensures its products support AI-enabled tasks and evolving business needs. This is made possible through dedicated NPUs that can process AI tasks on-device and enterprise-grade security for a more flexible, future‑ready computing environment.
ASUS also continues to advance its sustainability efforts by incorporating environmental considerations across product design and manufacturing. This includes using more sustainable materials in products and packaging, along with compliance with standards such as EPEAT and ENERGY STAR 8.0.
Key ASUS executives, representatives, and stakeholders will be at their booth in Hall 2, B40 to engage with customers, partners, and industry professionals.
