Mark Turner, President of Global Partnerships at Rezolve Ai, notes that AI in retail has moved from pilots to full‑scale deployment, with GCC retailers prioritising ROI, localisation and trusted partnerships. He adds that Rezolve Ai is accelerating adoption through ecosystem collaboration, practical innovation and crypto‑enabled commerce.
How would you describe the current AI-in-retail landscape, and how has it evolved from small pilots to full-scale infrastructure deployment across major retail environments?
AI in retail has moved decisively beyond experimentation. Retailers have learned where AI creates real commercial value — higher conversion, bigger baskets, better loyalty and leaner operations — and they’re now funding full-scale deployment. In the GCC, this shift is accelerating quickly as leading retailers treat AI as a competitive necessity and embed it across the customer journey and core operations.
How is Rezolve Ai using partnerships to scale AI across complex retail environments?
Rezolve Ai scales through partnerships because retailers care about outcomes, not complexity. By working with technology, platform, payments and channel partners, we shorten time-to-value and reduce deployment friction. That’s how we help retailers drive measurable gains — from improved conversion and retention to new payment experiences — including crypto democratisation that makes crypto-enabled commerce usable for everyday customers.
How are you adapting your global AI platform to the specific needs of GCC retailers?
The GCC is a strategic region for Rezolve Ai and we are committed to long-term value creation across the market. We localise experiences for language, culture and customer expectations, and we align closely with regional digital priorities. The objective is simple: deliver global-grade capability that feels local and drives results — faster deployment, stronger engagement and measurable ROI for GCC retailers.
What are retailers prioritising today when choosing AI and data partners?
Retailers want proof: rapid ROI, speed to deployment, and confidence in security and governance. They’re also looking for partners who understand retail realities — margins, seasonality and operational pressure — and can improve performance without disruption. Increasingly, forward-looking retailers are evaluating partners on future readiness too, including practical approaches to crypto democratisation and a credible, lightweight blockchain strategy.
Where are AI partnerships delivering the fastest operational impact in retail?
The quickest wins are coming from AI that drives revenue in the moment: personalised engagement, assisted selling, intelligent promotions and real-time recommendations. Retailers see impact as higher conversion and improved customer satisfaction. Operational gains follow quickly through better forecasting and inventory optimisation — improving availability while reducing waste and markdown pressure.
How can channel partners accelerate AI adoption and integration for regional retailers?
Channel partners accelerate adoption by acting as trusted advisors and delivery engines. They help retailers move from strategy to execution, integrate into existing systems, and support change management. In the GCC, partners also help ensure compliance and localisation — and can introduce innovations like crypto-enabled payment options in a controlled, commercially focused way.
How are you engaging with channel partners in the region, and what criteria do you use when selecting the right partners to work with?
We select partners who are invested in joint success in the GCC: strong market credibility, retail domain expertise, and the ability to deliver outcomes at scale. We look for alignment on customer impact, long-term growth, and operational excellence — because the best partnerships are measured by retailer success, not just project completion.
What role do local GCC partners play in ensuring compliance, localisation and data governance?
Local partners give retailers confidence: they understand local regulation, data governance, and cultural nuance, ensuring deployments are trusted and sustainable. That local grounding is especially important when solutions touch payments and identity. It helps us scale responsibly — including rolling out crypto democratisation experiences that are intuitive, compliant and built for mainstream adoption.
Which emerging AI capabilities will most transform retail operations over the next year?
The next year will be defined by AI that directly drives growth: real-time conversational and predictive capabilities that increase conversion and loyalty. We’ll also see more experimentation with blockchain-based commerce rails (briefly: to improve trust and transaction integrity). Rezolve Ai is focused on practical innovation — including crypto democratisation — so emerging technologies translate into tangible commercial outcomes.
