Maria Sanchez, Senior Vice President – Corporate AI Delivery, Inception, a G42 company, highlights how the company is redefining enterprise operations through AI-driven product innovation and deep collaboration with industry partners. Inception develops intelligent solutions for diverse sectors — from corporate governance and procurement to healthcare and energy — combining R&D expertise with real-world impact.
Among its flagship innovations are Insight, a solution that embeds AI into board meetings, and the CEO mobile app, designed to act as an executive’s digital companion, enhancing decision-making and efficiency. The company also co-creates sector-specific products such as investment management platforms in partnership with Abu Dhabi-based organizations, integrating AI seamlessly into business workflows.
Born as an R&D-focused entity, Inception evolved into a commercial powerhouse by transforming cutting-edge AI research into market-ready solutions. Its go-to-market approach revolves around co-creation with customers and ecosystem partners such as G42, IQ, and M42, ensuring every product reflects real operational needs.
Inception’s expansion roadmap includes new offices in the UK and the US, alongside international partnerships with McKinsey and Bain to accelerate global adoption. As Sanchez notes, GITEX Global provides a vital platform to showcase innovation, strengthen global visibility, and drive adoption of AI-powered enterprise solutions.
