e& UAE Partners with One Punch to Deliver Humanised AI

e& UAE partnered with One Punch Solutions to design next-generation AI-powered customer support experiences that effortlessly blend human empathy with machine intelligence.

This partnership is not just about developing AI-powered virtual assistant use cases. Driven by an obsession with offering a superior customer experience, it is about dissolving the boundaries between machine and human interaction. By integrating an emotionally intelligent conversational AI solution into e& UAE’s customer care ecosystem, the two companies aim to deliver experiences that feel natural, intuitive, and deeply personal.

“At e& UAE, we’re using AI not just to automate, but to replicate the warmth and empathy of human interaction,” said Chris Lipman, Chief Customer Experience Officer at e& UAE. “Our partnership with One Punch is about delivering customer support that feels natural and emotionally aware, because when technology speaks like a human, people feel truly heard. The outcome we’re focused on is simple: faster resolutions and higher satisfaction across the channels our customers use every day.”

The joint initiative will focus on embedding AI across e& UAE’s customer care channels, with a design philosophy that prioritises empathy, cultural sensitivity, and operational excellence. Customers will engage with AI that not only understands their needs, but mirrors human tone and emotional depth, creating a support experience that feels indistinguishable from speaking to a live agent.

“Customers want conversations that are real and trustworthy. Our AI agents connect with empathy and deliver accurate solutions in real time. And we’re proud to support e& UAE in their journey to set new standards for customer experience,” said Vaha Malsk, Founder & CEO of One Punch Solutions.