ASBIS Middle East, a leading value-added distributor of IT and technology solutions, recently conducted two days of intensive training sessions for the sales team at key channel partner, Grand PCD in Dubai, UAE.
The sessions featured leading global technology brands, including Logitech, Ubiquiti, Grandstream, Synology, and QNAP. The focus was on equipping the sales team with enhanced product knowledge, technical insights, and solution-driven approaches to better meet customer needs.
Commenting on the initiative, ASBIS Middle East reaffirmed its commitment to enabling partners and resellers with the tools, skills, and resources necessary to thrive in today’s rapidly evolving IT landscape.
These interactive sessions not only deepened product understanding but also reinforced collaboration between ASBIS Middle East, Grand PCD, and key vendor partners—strengthening a shared vision of delivering excellence to customers across the region.
