Prashant Menon, Channel Leader for the UAE at Check Point Software Technologies, emphasises that the company’s channel strategy is built on continuous partner enablement and deep training. As AI‑driven attacks accelerate, partners must understand evolving customer environments and position AI security effectively. Menon stresses that customers are still uncertain about secure AI adoption, making it essential for partners to guide them with clarity, confidence, and a holistic security approach that protects every layer of their infrastructure.
Identity threats remain a major concern, and Menon highlights Check Point’s consolidated security model that unifies visibility across network, endpoint, mobile, cloud, and applications. This integrated approach helps customers understand how identity abuse unfolds and enables partners to respond with stronger architectural guidance. He also underscores the importance of partners analysing how customers use applications and services, ensuring they can address the latest identity threats with precision.
Menon positions Check Point’s new AI Network Firewall as a breakthrough innovation and a powerful conversation starter for partners. As the industry’s first AI‑driven network firewall, it helps customers adopt AI securely without adding complexity. Since organisations already rely on firewalls, the AI Network Firewall extends familiar governance models while strengthening protection against emerging AI‑related risks. Partners, he notes, are adapting quickly to this dynamic landscape, supported by Check Point’s training, certifications, service‑building platforms, and MSSP‑focused programs.
He concludes by noting that every industry in the region faces rising AI‑related threats, with an average of 2,208 weekly attacks. Events like GISEC remain critical for showcasing innovations such as exposure management and Agentic Exploit Validation, reinforcing Check Point’s commitment to helping customers secure rapidly evolving environments.
