Marc Domenech, Regional Director, Enterprise, META, NVIDIA, explains that at GITEX 2025, NVIDIA will showcase AI factories, Blackwell architecture, and partner enablement programs, empowering regional enterprises with sovereign AI infrastructure, digital twins, and robotics solutions.
What are NVIDIA’s strategic goals for participating in GITEX this year, and how does the event support your broader vision for the Middle East market?
Our strategic goals for GITEX 2025 centered on establishing the Middle East as a global AI powerhouse through the development of sovereign infrastructure. We are showcasing our Blackwell architecture and AI factory solutions that support the UAE’s ambitious digital transformation initiatives, including the recently announced Abu Dhabi AI Technology Center. GITEX aligns perfectly with our vision to make AI infrastructure as essential as electricity, enabling regional economic diversification beyond oil dependency. The event supports our broader Middle East strategy by demonstrating how our partnerships with organizations like HUMAIN in Saudi Arabia and G42 in the UAE are creating the foundation for next-generation AI capabilities that serve both regional needs and global innovation.
How is NVIDIA leveraging GITEX to strengthen relationships with existing channel partners and attract new ones across the UAE and the wider region?
GITEX provides an unparalleled platform to deepen our partnerships with regional system integrators, cloud providers, and technology solution providers who are essential to our go-to-market strategy. We are using the event to showcase enhanced partner enablement programs and demonstrate how partners can leverage our comprehensive ecosystem of AI tools and platforms. Through GITEX, we are connecting with partners who can help implement sovereign AI solutions that meet regional data governance requirements while delivering world-class performance to enterprise and government clients across key verticals.
Can you share updates or enhancements to NVIDIA’s channel program that are being highlighted at GITEX, particularly those aimed at empowering partners in AI, data center, and edge computing?
We are highlighting significant enhancements to our channel program including expanded NVIDIA Cloud Partner specializations and new reference architectures optimized for regional AI deployment. Partners now have access to NVIDIA Blueprints – pretrained, customizable AI workflows that accelerate enterprise solution deployment from months to weeks. We are showcasing our comprehensive ecosystem of 160+ AI tools and 100+ NVIDIA NIM microservices that enable partners to deliver end-to-end solutions.
What role do channel partners play in NVIDIA’s go-to-market strategy in the region, and how are you supporting them in delivering cutting-edge solutions to enterprise and government clients?
Channel partners are the crucial bridge between our advanced technology and local market expertise, particularly as the region pursues ambitious digital transformation initiatives. Partners play an essential role in implementing AI factories, sovereign AI solutions, and digital twin technologies across key sectors including healthcare, finance, manufacturing, and smart cities. We support partners through specialized training programs, technical certifications, and access to NVIDIA AI Enterprise platforms that enable local solution development while meeting regional compliance requirements.
How is NVIDIA enabling its partners to capitalize on emerging opportunities in AI, machine learning, and digital transformation across key verticals in the Middle East?
We are enabling partners through comprehensive technology platforms including NVIDIA Omniverse for digital twin solutions in smart cities and manufacturing, plus our robotics platforms for logistics and industrial automation. The recent launch of our Abu Dhabi AI Technology Center provides partners with access to next-generation robotics platforms and cutting-edge research capabilities. Partners can leverage our sovereign AI solutions that meet regional data governance requirements while delivering advanced analytics and machine learning capabilities.
In what ways does GITEX serve as a catalyst for collaboration, innovation, and ecosystem growth for NVIDIA and its channel network in the region?
GITEX serves as the premier catalyst, bringing together global technology leaders, regional enterprises, and government stakeholders under one platform to facilitate unprecedented collaboration opportunities. The event enables us to establish strategic partnerships that drive joint innovation projects, from AI research laboratories to large-scale infrastructure deployments like our recent initiatives with TII and various regional partners. GITEX fosters synergies among cloud providers, system integrators, and end customers, accelerating digital transformation across multiple industries simultaneously.