Peter Oganesean, Managing Director for the Middle East and East Africa at HP, highlights that at GITEX 2025, HP will showcase “Leading the Future of Work,” spotlighting AI PCs, hybrid collaboration, security, and sustainability. The brand reinforces its commitment to digital transformation, innovation, and regional growth.
What are HP’s key focus areas and themes for GITEX 2025?
At GITEX 2025, we are focused on showing how technology can make work more seamless and supportive. Under the theme “Leading the Future of Work,” our booth brings together devices, solutions, and services into one connected experience. Visitors will see how AI is shaping the next generation of PCs, how Poly solutions create more natural collaboration, and how print and retail technologies are evolving. For us at HP, the goal is not just to highlight innovation, but to demonstrate practical benefits that help people and organizations work more effectively every day.
How is HP aligning its GITEX presence with regional priorities like AI, sustainability, and digital transformation?
AI, sustainability, digital transformation, and security are central to our strategy in the Middle East. The region is making remarkable progress in each of these areas, from national AI initiatives to ambitious sustainability targets and wide-scale digital transformation programs. Our role is to support that momentum with technology, services, and partnerships that enable lasting impact. Whether it is helping organizations strengthen security, adopt more sustainable practices, or unlock the potential of AI, we see these themes not as short-term trends, but as priorities that shape everything we do.
What new products, solutions, or innovations can visitors expect from HP at GITEX 2025?
Our focus is on the future of work, and our presence at GITEX 2025 reflects this. AI PCs form a core part of that vision, with built-in intelligence that adapts to different ways of working while keeping security front and center. Poly solutions show how hybrid meetings can feel more natural and connected, and advances in printing continue to support productivity across a wide range of roles. We are also highlighting retail solutions and HP Dimension with Google Beam, developed with Google, which signal new possibilities for communication and collaboration.
How is HP supporting the region’s transition to hybrid work, digital education, and smart government initiatives?
The Middle East is rapidly redefining how people work and learn, setting benchmarks that many other regions aspire to. HP is helping to support that progress by ensuring technology is designed with these priorities in mind. Our portfolio is designed for hybrid work models, where security and seamless collaboration are paramount. We have also invested in educational initiatives across the region, such as the HP Gaming Garage, which provides young people with access to digital and creative skills that prepare them for future opportunities in a rapidly changing economy.
HP has been vocal about security and sustainability – how are these reflected in your offerings this year?
For us, security and sustainability are not topics that appear once a year – they are part of how we design, build, and deliver technology. Security is embedded into our portfolio, with features like HP Wolf Security protecting users at the device level and ensuring resilience against evolving threats. Sustainability is approached across the entire lifecycle, from using recycled materials in production to programs that extend device use, such as refurbishment and recycling. These principles are integral to HP’s identity and remain central to the innovations we are highlighting at GITEX 2025.
What kind of engagement can channel partners expect from HP at GITEX 2025?
Our partner network is at the heart of everything we do, and we take pride in the strong relationships we continue to build across the region. Throughout the year, we invest in dedicated events, training, and initiatives that help partners grow with us and stay ahead of market shifts. GITEX is a significant milestone in this journey – it brings everyone together in one place. It gives us the chance to connect face-to-face, exchange ideas, explore projects and opportunities, and consider how we can strengthen collaboration for the year ahead.
With technology evolving so rapidly, what is HP’s long-term vision for the Middle East, and how does GITEX fit into it?
Our long-term vision for the Middle East is to remain a trusted partner as the region continues to accelerate its digital transformation. While technology will continue to evolve, the constant remains the need for solutions that are secure, sustainable, and adaptable to the way people live and work here. We see our role as helping governments, businesses, and communities build the foundations for lasting innovation. GITEX is central to that journey – it is where the industry comes together, benchmarks are set, and the conversations take place that shape the direction of technology in the region.