Ilyas Mohammed, COO at AmiViz, says the company will leverage GITEX 2025 to spotlight its value-added cybersecurity distribution model—showcasing an elite vendor ecosystem and real-world solutions tailored to the Middle East’s evolving threat landscape.
What makes GITEX 2025 a strategic platform for AmiViz’s presence in the Middle East cybersecurity landscape?
GITEX has long served as the region’s premier technology showcase, and for AmiViz, it remains a critical platform to demonstrate its leadership in cybersecurity distribution. As the Middle East’s foremost value-added distributor focused exclusively on cybersecurity, AmiViz sees GITEX 2025—held at the Dubai World Trade Centre from October 13–17—as an ideal opportunity to engage directly with enterprise decision-makers, CISOs, government officials, and technology influencers. Positioned within the Cyber Valley in Hall 24, Stand A65, AmiViz aims to use this exposure not only to display innovation but also to reinforce its reputation as the connective tissue between global cybersecurity vendors and local market needs. The event allows the company to further its mission of enabling smarter, more secure digital ecosystems across the region.
How is AmiViz planning to showcase its value-added distribution model at this year’s GITEX?
AmiViz’s strength lies in more than just distribution—it’s in the value it adds through collaboration, education, and innovation. At GITEX 2025, AmiViz will spotlight its unique partner ecosystem, offering live demonstrations, deep-dive technical sessions, and expert-led discussions. The company will host its elite lineup of international vendors, creating a dynamic environment where visitors can explore how each solution addresses specific cybersecurity challenges. By doing so, AmiViz is not only promoting its portfolio but demonstrating the strategic role it plays in guiding organizations through today’s complex security decisions, from threat intelligence to compliance and risk mitigation.
What are some of the key technologies and trends AmiViz will highlight through its vendor ecosystem?
This year’s showcase is particularly robust, reflecting the urgency and diversity of current cybersecurity challenges. Visitors to the AmiViz stand will engage with cutting-edge technologies across external threat intelligence, brand protection, network security, digital identity, API defense, and more. Key vendors include ZeroFox, offering advanced external threat detection and brand protection, and Securonix, which is redefining SIEM through unified threat detection and response. Other standouts like PhishRod, Cequence Security, and Ivanti provide focused solutions for awareness training, API protection, and unified device security. AmiViz’s portfolio reflects a comprehensive, multi-layered approach to cybersecurity, highlighting both the depth and flexibility that modern organizations require in today’s high-risk digital environment.
How does AmiViz see the evolving cybersecurity threat landscape influencing regional enterprise needs?
According to AmiViz, the regional threat landscape has become increasingly volatile, with organizations facing persistent risks such as phishing, ransomware, insider threats, and targeted supply chain attacks. This heightened threat environment demands adaptive, integrated security strategies that go beyond legacy defenses. Through its participation at GITEX, AmiViz aims to help organizations rethink their cybersecurity architectures by offering solutions that are proactive, intelligence-driven, and scalable. The focus is on real-world readiness—ensuring that cybersecurity investments translate into operational resilience. With cyber threats no longer confined to the IT perimeter, AmiViz is showcasing tools that provide full-spectrum visibility across endpoints, users, applications, and cloud environments.
What can visitors expect from AmiViz’s booth experience at Cyber Valley, Hall 24?
The AmiViz booth promises more than just a static display of products—it offers an immersive experience tailored to help visitors find solutions aligned with their unique cybersecurity challenges. Through scheduled demos, one-on-one consultations, and expert-led discussions, attendees will gain practical insights into how each vendor solution can be deployed within their environments. The booth’s layout fosters interaction and exploration, allowing visitors to see how seemingly disparate technologies—from DNS security and network visibility to automated configuration auditing—work in tandem. This hands-on approach reinforces AmiViz’s role as a trusted advisor and not just a technology provider.
How does AmiViz plan to continue supporting its partners and customers after GITEX 2025?
GITEX may be a milestone moment in the tech calendar, but for AmiViz, it’s just one chapter in a year-round commitment to cybersecurity enablement. Post-GITEX, AmiViz will continue offering technical training, certification programs, joint go-to-market activities, and ongoing support to both customers and channel partners. The company’s digital partner community platform ensures that collaboration doesn’t end at the exhibition hall—it continues through shared knowledge, joint planning, and real-time engagement. As the Middle East’s cybersecurity landscape evolves, AmiViz is focused on providing not just technology, but the ecosystem and expertise needed to make it effective.
