Narayanan Venkataraman, Head of Channel for Middle East, Saudi Arabia, and Africa at HP, emphasizes that HP equips partners through its LEAD to WIN framework—delivering tools, training, and incentives to drive Windows 10 upgrades, hardware refresh, lifecycle services, and secure migrations.
How is HP supporting channel partners in guiding customers through the Windows 10 end-of-life transition?
HP is equipping partners with the LEAD to WIN framework, a global program structured around Lead, Educate, Activate, and Drive. Through this, partners access enablement resources such as training modules, sales playbooks, social media toolkits, and customer-facing assets via the Partner Portal. Tools like the EOS and TCO calculators help quantify risks and costs of delaying upgrades, while the new HP Experiences tool provides over 130 shareable demos to showcase collaboration, productivity, and security improvements. HP experts also collaborate with partners on fleet assessments and roadmap planning, ensuring smooth transitions to Windows 11 and positioning upgrades as strategic business moves.
What opportunities does this transition create for channel partners in terms of hardware refresh and services?
The transition to Windows 11 creates a major opportunity for channel partners to drive both hardware refresh and new services. Partners can guide customers toward modern HP PCs that deliver improved security, productivity, and collaboration. Beyond devices, there is strong demand for lifecycle services, including device assessments, compliance guidance, and migration planning. Beyond hardware, partners can provide migration planning, compliance assessments, and workforce optimization services. By leveraging HP’s enablement tools and financial programs, partners can strengthen their advisory role, deliver long-term value, and capture growth in both devices and managed services.
Will HP provide incentive or rebate programs for partners helping customers migrate to Windows 11 devices?
Yes, under the LEAD to WIN framework, HP aligns with Microsoft and alliance partners to provide programs, incentives, and activation assets to accelerate migrations.
Partners can access financial incentives, marketing support, and localized offers coordinated through Partner Business Managers. HP also provides flexible payment and trade-in options. These measures help partners accelerate refresh activity and support customers in moving to modern HP devices.
How can partners leverage HP tools or assessments to check device readiness for Windows 11?
The EOS and TCO calculators show the benefits of upgrading and the risks of delaying. The HP Experiences tool demonstrates how modern PCs improve collaboration, security, and productivity. HP experts also work with partners to review customer fleets and design tailored upgrade roadmaps. These resources enable partners to guide customers with confidence and ensure a smooth transition.
What role does HP see for managed services providers (MSPs) in ensuring smooth upgrades for SMB and enterprise clients?
MSPs play a critical role in streamlining migrations, minimizing risks, and managing total cost of ownership. HP positions partners as trusted advisors, supporting customers through fleet assessments, compliance guidance, and roadmap development. With flexible financing and trade-in options, MSPs can help organizations transition without large upfront costs. Furthermore, HP’s AI-powered PCs and workforce experience tools allow MSPs to deliver secure, optimized environments that enhance productivity and collaboration. By combining managed services with HP’s refresh programs, partners help SMBs and big companies achieve resilient, future-ready workplaces.
How will HP ensure product availability and supply chain readiness to meet the surge in Windows 11 demand before the October 2025 deadline?
HP is urging partners and customers to act early, emphasizing that delaying upgrades increases costs and risks. The company equips partners with roadmap planning, financial benefit reviews, and migration support to accelerate refreshes. HP also provides program incentives, partner enablement resources, and integrated financial solutions to reduce barriers to early adoption.
What training, certifications, or enablement resources is HP offering to help partners position Windows 11 and new HP devices effectively?
HP provides extensive enablement resources so partners can position Windows 11 and new devices effectively. The LEAD to WIN framework delivers training and sales enablement that reinforce the “Why Refresh, Why HP, Why Now” story. The Partner Portal gives partners access to playbooks, social media toolkits, and Amplify Data Insights that support customer outreach. Tools like the EOS and TCO calculators also help partners explain the value of upgrading. With these resources, HP ensures that partners are fully equipped to guide customers and showcase the benefits of Windows 11 on HP devices.
How does HP recommend partners address customer concerns around security risks, data migration, and cost management during the transition?
HP advises partners to directly address these three concerns with data-driven tools and solutions. On security, HP highlights its claim of the “world’s most secure PCs,” combining hardware-enforced protection with Windows 11’s layered defenses, which have been shown to reduce security incidents by up to 62%. For migration, HP experts provide fleet assessments and roadmap support to minimize disruption. On costs, partners can point to trade-in programs, flexible financing, and the EOS/TCO calculators, which quantify the rising expense of extended Windows 10 security updates ($61 in year one, doubling annually). This approach reassures customers that migration is both secure and financially sound.
