Zac Liang, General Manager for Gulf Area at Unilumin Group, says the company is rapidly expanding across the Middle East, fuelled by smart city initiatives, mega-events, and cutting-edge LED innovations, while strengthening local partnerships, championing sustainability, and pioneering immersive visual solutions.
How would you describe Unilumin’s current position in the Middle East market, and what factors are driving demand for LED and display technologies in the region?
Unilumin has quickly established itself as a trusted LED display partner across the Middle East, with a strong presence in the UAE, Saudi Arabia, and Qatar. Our growth is driven by rising regional demand for smart cities, entertainment, and government-led digitisation initiatives. As giga-projects scale up and the region positions itself as a global hub for events and innovation, the demand for high-performance, energy-efficient, and visually striking display solutions continues to grow. From immersive retail experiences to large-scale control rooms, Unilumin’s technology is helping to shape the visual infrastructure of the future across the Gulf.
What are your top priorities for expanding Unilumin’s footprint across the Middle East over the next 12 to 24 months?
Our key priorities include strengthening our presence in Saudi Arabia and the UAE, enhancing local service capabilities, and expanding our network of channel and rental partners. With the rise of mega-events and large-scale infrastructure projects, we are committed to localising support through dedicated teams, regional training centers, and demo showrooms.
We are also focused on advancing our vertical go-to-market strategies, particularly in control rooms, retail, and live event production, by introducing next-generation display technologies such as Chip-on-Board (COB) and ultra-fine pixel pitch LED. Our core focus areas will be partner enablement, faster turnaround times, and delivering tailored solutions that meet the unique needs of local markets.
How does Unilumin differentiate itself in a competitive market with evolving customer expectations and rapid innovation?
Unilumin stands out through its unwavering commitment to quality, innovation, and customer service. We provide end-to-end LED solutions, from advanced hardware to intelligent control systems, tailored to meet the unique demands of each sector. Our patented technologies, such as UMini (ultra-fine pitch COB) and Upanel, deliver exceptional reliability and energy efficiency, making them ideal for mission-critical environments.
Beyond the product itself, our local support teams, rental and staging services, and interactive initiatives, like our recent open house in Dubai, allow clients to experience our technology firsthand. At Unilumin, we don’t just deliver screens; we co-create immersive environments that align with our customers’ business objectives and readiness for the future.
Can you elaborate on the strategic importance of your recent partnership with Barco? What unique advantages does this collaboration bring to customers and partners in the Middle East?
Our partnership with Barco marks a significant milestone, particularly in the control room and corporate visualisation sectors. By combining Barco’s advanced image processing and control systems with Unilumin’s state-of-the-art LED displays, we deliver best-in-class, turnkey solutions. This collaboration addresses the growing need for real-time data visualisation, secure command centers, and mission-critical operations across sectors such as government, utilities, and transportation. It also boosts confidence among system integrators and consultants by providing a reliable, globally supported alternative.
Together, we are uniting technological excellence with local execution to create smarter, more integrated, and future-ready display ecosystems.
How is Unilumin enabling and supporting its channel partners in the region, and what programs or tools are in place to ensure their success?
At Unilumin, we believe in growing together with our partners. That’s why we offer structured channel programs that include co-marketing support, technical certifications, dedicated account management, and priority access to demo units.
Our regional teams in Dubai and Saudi Arabia work closely with partners on training, project design, and after-sales support. Initiatives like the Unilumin Open House offer hands-on product experiences and valuable networking opportunities.
We’re also investing in localised service hubs to reduce lead times and improve responsiveness. Our goal is to empower every partner, not just as a reseller, but as a true Unilumin solution ambassador.
What role does innovation play in your go-to-market strategy, particularly with respect to smart displays, immersive solutions, or integrated command center technologies?
Innovation is the backbone of our growth strategy. From ultra-fine pitch COB MIP displays to 3D naked-eye content solutions and XR/VP (Extended Reality/Virtual Production) studios, Unilumin is at the forefront of visual communication.
Our displays now integrate seamlessly with AI-ready control systems, remote monitoring, and cloud-based diagnostics, making them ideal for smart control rooms and digital command centers. We are also leveraging immersive technologies like U-Shield to deliver flexible, high-impact solutions for events, entertainment, and retail, each tailored to the unique vision of the project.
For us, innovation isn’t just a buzzword; it’s a commitment we bring to life on the ground, in every project we deliver.
Which verticals or sectors do you see as high-growth areas for Unilumin in the Middle East?
We see significant opportunities across smart cities, government infrastructure, retail, and live entertainment. In the UAE and Saudi Arabia, large-scale digital transformation initiatives are driving demand for reliable display infrastructure supporting applications such as surveillance, traffic management, and civic communication.
In the retail sector, experiential marketing and interactive displays are redefining customer engagement. Unilumin’s rental series, such as UGM and LEX, are widely adopted for live events, exhibitions, and concerts throughout the region.
Additionally, we are actively collaborating with consultants and system integrators on data centers and control rooms, where 24/7 uptime, reliability, and visual precision are critical.
As sustainability becomes a key consideration in infrastructure and technology projects, how is Unilumin aligning its product development and business practices with green or energy-efficient initiatives?
At Unilumin, sustainability is more than an industry requirement; it’s a foundational pillar of how we design, manufacture, and deliver our LED solutions. As the first LED display company to receive TÜV SÜD low-carbon certification, we take a comprehensive approach to minimising environmental impact throughout the product lifecycle.
We begin by sourcing certified low-emission, recyclable materials from trusted suppliers, ensuring that every component aligns with rigorous sustainability standards. Our production facilities are optimised to conserve resources like water and electricity through real-time monitoring and ongoing efficiency improvements. Even in logistics, we evaluate delivery routes to reduce transportation emissions, prioritising the most direct and efficient paths.
To date, over 30 Unilumin products have achieved low-carbon certification. We’re proud to see large-scale implementations, such as the 15,000 sqm Riyadh Season project, embracing our green-certified LED displays. As global demand for sustainable infrastructure accelerates, we remain committed to innovating responsibly, helping our clients meet their environmental goals without compromising on performance.
