Experts Computer, a leading IT distribution company in the UAE, has announced the launch of Mercusys, a global networking brand, into the regional channel ecosystem. The launch reinforces Experts Computer’s commitment to empowering its channel partners with high-demand, cost-effective networking solutions for home and SOHO segments.
A brand under TP-Link, Mercusys is known for its streamlined and accessible range of routers, mesh Wi-Fi systems, extenders, and switches. The new partnership provides resellers, retailers, and system integrators with access to a competitively positioned brand, backed by TP-Link’s R&D and supply chain strengths.
The launch was attended by a pack of house channel partners, associates, and the entire team from TP-Link and Mercusys, who graced the occasion. Speaking at the launch, Monesh Rughwani, Director at Expert’s Computer, said, “The addition of Mercusys enhances our portfolio and gives our partners a reliable, fast-moving product line that meets regional demand for affordable connectivity. We’re focused on enabling our partners to seize growth opportunities in fast-expanding sectors like remote work, smart home, and SOHO networking.”
The distribution agreement will see Expert’s Computer leverage its well-established logistics, training, and marketing support for Mercusys across the UAE and broader GCC markets. Channel partners will benefit from product training, co-branded campaigns, and technical support, all designed to accelerate sell-through and enhance after-sales service capabilities.
Mercusys products will be integrated into Experts Computer’s unified partner platform, allowing for streamlined procurement, availability updates, and warranty management. This move aligns with the Experts’ strategy of offering channel-friendly brands that strike a balance between quality, innovation, and market accessibility.
With this launch, Experts Computer reaffirms its role as a value-driven enabler for the regional IT channel, providing partners with the tools and product lines they need to address growing networking demands in both the residential and SMB sectors.
