Bilal Baig, Trend Micro’s Chief Technical Officer in the Mediterranean, Middle East, and Africa, highlighted the company’s rapid expansion in the region, reinforcing its leadership in cybersecurity as digital transformation accelerates across the region.
“Trend Micro is growing rapidly in this region,” Baig stated. “We are deeply involved in major government initiatives, such as Sheikh Mohammed’s recent announcement to incorporate AI in schools from grades 1 to 12.” This strategic alignment has positioned Trend Micro as a trusted cybersecurity partner, helping organizations navigate evolving digital threats.
Baig emphasized the strength of Trend Micro’s channel ecosystem, describing the company as “partner-led” rather than simply “channel-friendly.” In response to industry demands, Trend Micro has revamped its channel partner program, introducing new tiers, enablement initiatives, and dedicated resources to empower its partners. “We cannot exist without our channel ecosystem,” Baig said. “They bring immense value, and we are making significant investments to support their growth and expertise.”
These investments include specialized training, technical support, and platforms designed to help partners deliver value-added cybersecurity services. Recognizing the increasing demand for professional services, Trend Micro has shifted its premium support offerings to the channel, allowing partners to enhance their revenue streams.
“Our MSP business has experienced double-digit growth in the region,” Baig revealed, “as we identify the right partners with the right skills to implement Trend Micro’s technology and services.”
For organizations looking to strengthen their cybersecurity posture, Baig had a clear message: “Aligning with Trend Micro is a strategic move. We are at the forefront of proactive security, covering an unmatched domain.”
Trend Micro continues to drive innovation, reinforcing its role as a cybersecurity leader across these dynamic and rapidly evolving markets.