Synology ActiveProtect Revolutionizing Data Backup in the Middle East

Michael Chang, Sales Head-APAC at Synology, highlights ActiveProtect’s swift, secure backups with immutable protection, AI-driven threat detection, and seamless integration. Tailored for Middle Eastern enterprises, it ensures efficient data management and reliable recovery.

Can you elaborate on the new features you introduced in the Synology ActiveProtect appliance and what makes it stand out in the Middle East market?
ActiveProtect appliance is a purpose-built backup appliance with an integrated operating system, offering three main advantages for businesses:

  • Simple Management: Easy deployment with integrated hardware and software, allowing setup in 10 minutes and backups in 15 minutes. It supports centralized management of up to 2,500 appliances and 150,000 backup resources.
  • Reliable Restoration: Features flexible, immutable protection with WORM and off-line backup with Air-Gap, plus diverse restoration options for quick recovery.
  • Outstanding Performance: Delivers the fastest backups in Synology’s portfolio, with cloud email backups 7x faster and file server backups 2x faster, while reducing duplicate data transmission by 99%.

How does ActiveProtect integrate with existing Synology solutions, and what key benefits does this offer to businesses looking for a comprehensive data protection strategy?
ActiveProtect appliance integrates seamlessly with Synology storage solutions, providing scalable, efficient backup with data deduplication and AI-powered ransomware protection. For expanding enterprises, it integrates with Synology’s petabyte-scale storage solutions, like the SA series, ensuring long-term scalability without sacrificing performance or security.

Given the increasing cyber threats in the region, how does ActiveProtect help businesses enhance their ransomware protection and disaster recovery capabilities?
The ActiveProtect appliance enhances ransomware protection and disaster recovery capabilities in several ways:

  • Immutable Backups: The ActiveProtect appliance’s WORM (Write Once, Read Many) technology ensures that backups cannot be tampered with, safeguarding data against ransomware attacks.
  • Air-Gap Functionality: This offline backup feature isolates critical data, providing additional protection against ransomware.
  • AI-Driven Threat Detection: ActiveProtect appliance integrates AI-powered surveillance to enhance threat detection and response, proactively identifying potential security risks.
  • Rapid Backup & Flexible Restoration: ActiveProtect appliance ensures quick backups and fast recovery with diverse restoration options, minimizing downtime and enabling businesses to recover swiftly from cyberattacks.

By collaborating with industry partners and staying updated on global cybersecurity trends, ActiveProtect appliance continues to evolve, helping businesses in the Middle East combat rising cyber threats.

Which key industry verticals are your prime target for the Synology ActiveProtect appliance in the Middle East, and how will it address their unique data protection challenges?
Synology’s solutions address industry-specific challenges by delivering tailored IT support that enhances operational efficiency and data protection.

The ActiveProtect appliance is ideal for large enterprises in the Middle East, including those in the manufacturing, government, finance, and healthcare sectors. It seamlessly integrates with our storage systems and is designed to tackle modern cybersecurity challenges through a powerful combination of robust storage, advanced ransomware defense, and intelligent data management tools.

How does Synology plan to support its channel partners in selling and implementing the ActiveProtect appliance, particularly in terms of training, certifications, and technical assistance?
Synology supports its channel partners in selling and implementing the ActiveProtect appliance through a comprehensive program. This includes tailored training sessions covering installation, configuration, and troubleshooting, ensuring partners are well-equipped to deploy the solution. Synology also offers certification programs to help partners showcase their expertise, providing a competitive edge.

With 24/7 AI-powered technical support, partners can quickly resolve deployment or technical challenges. Both remote and on-site support are available for smooth implementation and ongoing assistance, ensuring partners can successfully sell, implement, and support ActiveProtect in the Middle East.