Mohammed Hoteit, Regional Sales Manager for the Eastern Gulf at Axis Communications, highlights that Intersec Dubai 2025 will serve as a platform to showcase AI-driven innovations such as ARTPEC-9, foster partnerships, and tackle regional security challenges. The event aligns with Axis’ mission to advance smarter, safer, and more sustainable solutions.
What does Intersec Dubai mean to Axis Communications, and what role does it play in meeting your business objectives?
Intersec Dubai is an incredible opportunity for us to showcase our innovations and connect with industry leaders as we drive towards a more secure and sustainable future. The event plays a vital role in demonstrating how technology can address today’s most pressing challenges, including cybersecurity and public safety, while also fostering collaboration with our partners and stakeholders. At Axis, we are deeply committed to our vision of innovating for a smarter, safer world, and Intersec provides the perfect platform to inspire and advance this mission.
What new products in your portfolio will you showcase at the event that will excite your partners in the region?
The solutions on the stand are new releases but the most exciting announcement is our new Arpect 9 powered camera. Arpect is the system on chipset (SoC) we designed especially for video surveillance, and there many new features in Artpec 9, like AV1 compression technology. We are proud that Axis is the first manufacturer in the world to adopt this future proof technology after years of using the conventional technologies like H.264 and H.265. AV1 will help our partners to get more savings when it comes to storage size and network bandwidth.
Other innovation showcases that visitors can expect to see include:
- Video Technology: Thanks to the latest breakthroughs in video technology, Axis solutions offer unparalleled image quality and usability while unlocking new insights for a variety of use cases. Visitors to our booth can see our latest 41 MP, 8K camera utilizing electronic image stabilization for long-distance City surveillance or Sports Stadium surveillance.
- Axis Cloud Connect: A secure platform that enables users to manage their video surveillance systems from remote locations i.e. device lifecycle management. It is an open, hybrid cloud platform that enables managed services to increase efficiency and ensure scalable, future-proof solutions.
- Body-Worn Solutions: Useful for documenting events and gathering valuable evidence, Axis body-work solutions offer system operators an effective and reliable way to deter bad behaviour and influence the actions of both the wearers and those captured on camera.
- Radar: By not relying on visibility, radar keeps false alarms to a minimum while capturing crucial information that traditional visual cameras cannot. Visitors to our stand will also see Radar / Video fusion products that combine these two technologies into one to improve overall performance, by leveraging the best of both.
How do you support your channel partners in leveraging opportunities presented at Intersec Dubai 2025?
At Axis Communications, we prioritize empowering our channel partners to seize opportunities presented at Intersec Dubai 2025. By leveraging our robust network and long-term growth strategies, we provide them with the tools, training, and resources needed to showcase our state-of-the-art surveillance solutions effectively. Our partnerships focus on fostering innovation, enhancing business performance, and expanding market reach. Intersec serves as a platform to strengthen relationships, demonstrate cutting-edge technologies, and explore new opportunities. Through collaboration and mutual trust, we ensure our partners are equipped to meet evolving customer demands and capitalize on the event’s unique potential for growth.
What are your plans to expand your distribution network in the Middle East region, and how does Intersec help achieve those goals?
Axis Communications is committed to strengthening its distribution network across the Middle East by fostering partnerships with trusted channel partners and exploring untapped markets. Our focus is on expanding our Channel Partner Program to build long-term relationships and deliver innovative solutions tailored to the region’s unique needs. We aim to enhance accessibility to our advanced technologies through targeted collaborations and initiatives.
Intersec serves as a strategic platform to support this vision by connecting us with key stakeholders, showcasing our solutions, and fostering relationships that drive mutual growth. The event accelerates our outreach, aligning with our mission to empower a smarter, safer Middle East.
How are you ensuring your channel partners are equipped to deliver emerging technologies like AI-powered surveillance or IoT security solutions?
At Axis Communications, we are dedicated to equipping our channel partners with the expertise and resources needed to deliver emerging technologies like AI-powered surveillance and IoT security solutions. Through the Axis Academy, we provide in-depth training programs to enhance their understanding of cutting-edge innovations. Additionally, we leverage our Axis Experience Center to offer hands-on demonstrations and practical insights into our solutions, enabling partners to see the technology in action. Combined with technical support and tailored guidance, this approach ensures our partners are well-prepared to address customer needs and excel in a rapidly evolving technology landscape.
Do you plan to announce or promote any new channel programs, incentives, or initiatives during Intersec Dubai 2025?
In today’s fast-paced economy, end customers and partners increasingly expect quick and convenient delivery, making supply chains a vital component of global commerce. To meet these demands, businesses require end-to-end visibility across their supply networks, including their suppliers and beyond, to ensure they can fulfill customer requirements and maintain service level expectations.
Axis Communications has prioritized strengthening its supply chain to ensure timely product availability for partners by redesigning over 100 products to improve component flexibility and maintaining high buffer stock levels. Our sustainability-driven approach ensures operations align with environmental, ethical, and social standards, creating a resilient and efficient supply chain.
How do you see collaboration with channel partners evolving in 2025?
In 2025, collaboration with channel partners will continue to be a cornerstone of Axis Communications’ success. Through our Channel Partner Program (CPP), we aim to strengthen relationships by building trust, competence, and long-term value for our partners. We see our partners as an extension of our team, playing a key role in delivering innovative solutions to our end customers. Axis will enhance structured engagement, provide deeper technical and sales support, and offer tailored training programs to ensure our partners stay ahead in an evolving market. By prioritizing collaboration, we’ll create mutual success and satisfaction, empowering partners to deliver exceptional value every day.
