Ingram Micro is onboarding AWS Marketplace, one of the industry’s most well-known hyperscaler marketplaces into Ingram Micro Xvantage—a move that will open new markets and further simplify the go-to-market strategies, sales, and management of solutions for its channel partner community.
The AWS Marketplace is the first to be integrated into Ingram Micro’s AI-powered Xvantage digital experience platform, followed shortly thereafter by other hyperscaler providers. Ingram Micro customers in the U.S. can now access the AWS Marketplace via Xvantage, with other markets planned to come online in the months ahead.
“Simplifying success for the channel around hyperscalers, including marketplaces, will improve the experience of our partners on multiple levels—from consolidated purchasing and billing to building, deploying, and managing custom solutions and services,” says Duncan Robinson, vice president, Global Partnerships, Ingram Micro. “These marketplace integrations are critical to the channel ecosystem and mark another business advantage brought to Ingram Micro customers and vendor partners by Xvantage.”
Research firm Canalys projects enterprise software sales through hyperscaler cloud marketplaces—led by AWS, Microsoft and Google Cloud—will reach US$85 billion by 2028, rising from US$16 billion in 2023. Additionally, by 2027, Canalys expects more than 50 percent of marketplace sales to flow through the channel.
In addition to unifying and simplifying the operational aspects of buying from the AWS Marketplace via Ingram Micro Xvantage, the distributor is providing customers with access to advanced technical resources and talent and the ongoing sales and professional services support needed to establish and expand their AWS business.
“Integrating hyperscaler marketplaces into our Xvantage platform is part of our strategic vision to create a frictionless experience for everyone growing their business with and through Ingram Micro by empowering them with technology that allows them to connect digitally customers that leverage hyperscaler marketplaces,” says Sanjib Sahoo, EVP, Global Technology and CDO, Ingram Micro. “With the continued advancements of Xvantage, Ingram Micro is redefining the distribution landscape—bringing the best of human and digital intelligence together in a single and sophisticated ‘platform of platforms’.”
